Why Is Coca Cola Recipe Secret? | Trade Secrets & Flavor Science
The Coca-Cola formula was created in 1886 by Dr. John Pemberton, a pharmacist in Atlanta. After his death, Asa Candler, who bought the rights to Coca-Cola, began the tradition of secrecy in 1891. He understood that the mystique surrounding the recipe could be a powerful marketing tool—and it worked. Key facts: Why Keep It a …










